OUR ATELIER

Business process insight.
Odoo and AI delivery.

Built around the way your team works.

Odoo
sales, inventory and service
Connect
storefront, ERP and payments
AI
customer enquiries and staff handoff
Europe
London · Riga · Valencia
Architect drafting tools on a warm wooden workshop table (Photo: Unsplash)

BUSINESS PROCESSES, BUILT INTO SOFTWARE

Acelero brings business process design and software engineering into the same project. We start with the work your team needs to do, then connect it to the right systems.

For ENGWE Spain, that meant a website and online store built on Odoo. For OneRide, it meant connecting PrestaShop with Odoo across products, inventory, orders and payments.

Our work combines configuration, integrations and custom development with practical workflows for finance, customer support and AI assistance.

analytics

Business side

15+ years building businesses from the ground up. We speak the language of CAC, LTV, and EBITDA before we talk about APIs.

"Technology without business context is just expensive art."
terminal

Engineering side

10+ years at enterprise scale. High-availability systems, distributed architectures, and clean code that doesn't rot.

"Great engineering is the art of making the complex feel inevitable."
THE PEOPLE BEHIND ACELERO

Two decades of building. One shared conviction.

P

Pavel

Business & Strategy
2004 · London

First online projects while still a student. Already built on the idea of automation — because there was always just one person behind them.

2006–2014 · Riga

Stevedoring, logistics, ports — built a business in shipping. Then 2014 and the Russia-EU conflict showed Baltic logistics had no future.

2014–2022 · E-commerce

Worked across European e-commerce operations, connecting online sales with inventory, suppliers, payments and customer service.

2022 · Valencia

Expanded work in Spain, applying Odoo and AI to e-commerce, payments and customer operations for European businesses.

Today

Leads process design and Odoo delivery, connecting commercial requirements with implementation, integrations and the team's daily work.

D

Dmitriy

Engineering & Architecture
Enterprise years

Solving complex problems at the highest standards of quality and security. Building automation systems across diverse environments and architectures for years.

The realization

Brilliant work that remained a small cog in a vast machine. A growing desire to see direct impact — to build things that matter for real people, here and now.

Today

Top-tier engineering applied where it creates visible, measurable change. Enterprise-grade security and architecture — for businesses that can finally afford it.

"I spent years making complex systems work for large corporations. Now I make them work for people who actually need them."

The result

When we met, the symbiosis was obvious. One side understands the pain, the processes, and what clients actually need. The other brings engineering excellence and security-first thinking. Together, we created Acelero.

Case Studies

Workflows we've built.

OUR PRINCIPLES

How we think

01

Understand before you build

We interrogate the 'Why' behind every feature request. If it doesn't move the needle, we won't build it.

02

Build it like you'll maintain it

Technical debt is real interest. We write documentation and code that our future selves (and yours) will thank us for.

03

Business results over technical elegance

A perfect architecture that misses a market window is a failure. We balance speed with sustainability.

LOCATION

Based in Valencia, Spain

Lived and worked in London, Riga, and remotely across Europe. Now headquartered in Valencia — operating across the EU.

LONDON · RIGA · VALENCIA
Aerial view of Valencia old town rooftops and cathedral (Photo: Unsplash)
DEEP DIVE

Our Odoo practice →

Migration, integration, e-commerce, payments, and AI automation — see what we build inside Odoo.

DEEP DIVE

Our AI practice →

Lead automation, invoice processing, content engines, and system integration — see what we build with AI.

Ready to build something that actually works?

Start a conversation